I was responsible for developing and executing full-scale marketing and branding strategies and creatives for both the company and its diverse range of clients. My role blended performance marketing, creative direction, and team leadership, ensuring that every project delivered measurable results while maintaining a strong visual and strategic identity.

Key Responsibilities:

◦ Multi-Brand Marketing Strategy – Developed tailored marketing strategies for various clients, ensuring alignment with their goals and target audiences.
◦ Performance Marketing & Advertising – Managed Google Ads, Meta Ads, and other paid media campaigns, optimizing for conversions and ROI.
◦ Brand Identity & Creative Direction – Led the design and development of logos, brand guidelines, print materials, and digital assets to establish strong, recognizable brands.
◦ Website Development & UX/UI Optimization – Designed and built client websites, ensuring functionality, performance, and seamless user experience.
◦ Team Leadership & Collaboration – Managed junior designers and marketers, ensuring smooth workflow and cross-functional alignment.
◦ Analytics & Reporting – Tracked key KPIs, ad performance, and campaign success, refining strategies based on data insights.
◦ Email Design & Development – Crafted responsive email designs aligned with brand identity and marketing goals.